Better Life Media is emerging as a significant new player in the Life Improvement industry. Better Life provides branded products and services for people to make the most of their lives. These products and services are delivered in various formats utilizing the Better Life Television Network, video-on-demand services, live events, radio syndication, online academy and the Internet.

Through interactive workshops, we guided the Better Life team in the development of their Brand Strategy. This included discovering insights into the target audience, defining the Better Life brand from the consumer perspective, and creating a compelling and distinct Brand Promise. The Brand Strategy will contribute significantly to establishing an emotional relationship with Better Life’s consumers, which will drive profitable growth.

Engaged with:

• Pat Hopf, Chairman
• Eric Worre, Chief Executive Officer
• Steve Larsen, Chief Operating Officer
• Michael Burgess, Vice President/General Manager of Events
• Kurt Bertlesen, Director of Information Technology
• Christi Cardenas, Consultant
• Lauren Cole, Consultant
• Linda Domholdt, Director of Talent Relations
• Joe Garbarino, Vice President of Production
• Matt Hanover, Consultant
• Eric Hopf, Director of Production Operations
• Chuck Kushell, Chief Marketing Officer
• Carrie Massine, Director of Special Projects
• Tammy Murphy, Director of Administration
• Lori Nelson, Executive Assistant
• Cathy Rasenberger, Consultant
• Maura Ryan, Director of Web Design
• Sam Tutterow, Vice President of Development