Minnesota Industrial Tools created technology that makes it a key player in supply chain management. Because their Business Strategy demanded growth both organically and via acquisitions, we were engaged to help create a Brand Strategy that would foster customer relationships based on their own heritage, as well as the equities of acquired companies. Key components of the strategy were a Brand Essence and a Brand Promise that, because of its strong emotional benefit, is unique in the industry. We also guided them through the creation of their new corporate name, Replenex, and a brand identity system.
- Richard Cohen, Chairman and Chief Executive Officer
- Mort Harris, President
- Matt Cohen, Director of Corporate Development