Business Strategy In guiding the creation of your Business Strategy we use our experience and proprietary processes to help your team envision the unique path to your growth goals. It is a journey that creates ownership within the team, and empowers everyone to achieve your vision.
We believe Business Strategy is a top-down process. We start by helping your senior team profile your business today. It is an honest assessment of your capabilities, as well as the challenges you face. As a team, we identify the strategic business drivers for achieving your growth goals, and develop a vision of what you want your business to be in the future.
Then, the team identifies areas that must receive the highest priority today in order to realize your vision tomorrow.
Finally, we stay with your team to ensure you are making the critical decisions necessary to achieve your vision.
Brand Strategy At Stellus, we look at a brand the way one might look at a Great Tree, which in spite of its constantly changing environment dominates the landscape for decades. “Above the ground” we see the beauty of the grand canopy and powerful trunk. What we don’t see are the sources of the Great Tree’s growth, which are “below the ground:”
Similarly, a Great Brand can grow and prosper in spite of a constantly changing environment, and can dominate its category for decades. As illustrated, customers/consumers see the visible elements of the brand “above the ground” – the product/service, communications, promotions, pricing, etc. And similar to the Great Tree, they do not see the sources of a Great Brand’s sustained prosperity, which are “below the ground.”
Stellus focuses on the sources of a brand’s sustained prosperity that are “below the ground:”
The relationship customers have with your brand is your organization’s most important asset and a key driver of Business Strategy. And, it’s your responsibility (not Advertising, PR or Design agencies) to develop the Brand Strategy that creates organic, top-line growth.
Our branding expertise and proprietary processes guide your team to a deeper understanding of the relationship customers can or do have with your brand and their underlying needs or motivations for choosing it over others.
The end result is a powerful, enduring Brand Promise that is believable, compelling, and distinctive. This is how you accelerate profitable growth.
In addition, we guide you and your team to instill the language, beliefs and behaviors required to make brand-building a way of life in your company. We help ensure that your processes get rigorously applied and deeply ingrained across your organization so they will outlive the inevitable turnover. This is how you sustain profitable growth.
Only by linking Brand Strategy with Business Strategy in a growth-oriented culture can leadership teams accelerate and sustain growth.