With technology that now allows for the convergence of cable TV, high speed Internet and telephone service, and an increasingly competitive environment, executive management at Charter realized the need to develop a Brand Strategy that aligned with their Business Strategy.
We were engaged to lead a team of senior marketers and their agency in understanding how customers perceive the Charter brand today, and in determining how we want customers to view the brand in the future. This included discovering insights into key customer segments and creating an emotionally based Brand Promise that was believable, compelling and distinct. We then developed an implementation strategy to ensure the organization had a road map to follow to achieve the desired relationship they wanted their brand to have with customers.
Engaged with:
- Charter Communications
- Kim Blankenburg, Senior Director, Branding and Creative Services
- Holly Christopherson, Marketing Manager, Great Lakes Division
- Peter Cirelli, Vice President of Sales and Marketing, Northeast Division
- Jeff Cox, Vice President, Sales Channels
- Stacey Danheiser, Sr. Marketing Manager, Branding & Creative Services
- Sheila Gilmore, Vice President, Sales and Marketing, Western Division
- Barb Hedges, Vice President, Video Product Management
- Jim Heneghan, Senior Vice President, Corporate Marketing and Advertising Sales
- Matthew Kochan, Director of Marketing, Great Lakes Division
- Robert Ladd, Corporate Marketing Director of VOD/PPV
- Dara Leslie, Director of Marketing, Southeast Division
- Brynn Palmer, Director, The Customer Experience
- Ted Schremp, Vice President, IP Product Management
- Steve Sjoblad, Chief Marketing Officer
- Bill Sweeney, Vice President, Sales and Marketing, Southeast Division
Hunt Adkins
- Doug Adkins
- Sunny Fenton
- Patrick Hunt
- Steve Mitchell
Greenhouse Partners
- Matt Bury
- TJ Rhine