MotoCrane is a revolutionary new tracking vehicle system used by cinematographers for filming. Prior to introducing MotoCrane into the marketplace, film producers and directors of photography had to choose between renting very expensive film cars, or feeling very unsafe shooting out of the rear-ends of trucks or vans. Now, cinematographers can buy a MotoCrane system that allows them to capture the shot they’re looking for, while at the same time, run their business in a profitable way.
We were engaged to develop a Brand Strategy that would focus on strengthening the relationship customers would have with the MotoCrane brand.
We began by identifying the future target customer, based on insights into their underlying needs and motivations, as well as their perceptions of competitive tracking vehicle systems.
Lastly, we determined how we wanted the MotoCrane brand to evolve with clients in the future, and created an emotional Brand Promise that was compelling, believable and distinct, in order to drive growth consistent with their Business Strategy.
Lastly, we guided initial implementation of the Brand Strategy into the marketplace.
Engaged with:
- Zach Nelson, CEO
- Scott Tovsen, COO
- Emily Cornell, Operations Manager
- Lauren McMarlin, Operations Specialist
- Justin Squire, CTO
- Yann Talhouranne, Electrical Engineer
- Wilson Iau, Mechanical Engineer
- Brent Cralley, Systems Technician
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