We were engaged by the leadership of Stone Arch Bridge to develop a Brand Strategy for their new business initiative named, Journey 121 – a 1-to-1 marketing platform for franchises/enterprises with multiple physical units.
We began by discussing how the Treacy & Wiersema Competitive Stance Business Strategy applies to Journey 121. We then identified the target client, and their underlying needs and motivations, as well as their perceptions of competitive 1-to-1 marketing platforms.
Lastly, we determined the relationship we wanted the Journey 121 brand to have with clients in the future, and created an emotional Brand Promise that was compelling, believable and distinct, in order to drive growth consistent with their Business Strategy.
Engaged with:
Journey 121
- Doug Donaldson
- Scott Ulring
- Greg Schaefer
- Jay Wright
- Kristi Bair
Sparkfly
- David Terkosky
Stirista
- Ajay Gupta
Complete Coders
- Ray Barrett
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