In-Line Sports Systems, the world leader of in-line hockey rink systems, acquired Crystaplex, the world leader of ice hockey rink systems. We guided ownership and top management in developing a Strategic Vision that would unlock the growth potential of this acquisition.
We then helped them create a distinct and compelling Brand Strategy that would build strong relationships with customers. Additionally, we guided the creation of their new corporate name, Athletica, their product naming hierarchy, and provided guidance on implementing the Business Strategy and Brand Strategy.
In 2013 we guided the new ownership and executive management team in developing their Strategic Vision.
Engaged with:
Initial Engagement
- Bob Naegele III, Chairman
- Dave Battel, President and Chief Executive Officer
2013 Engagement
- Bob Naegele, Jr., Chairman
- John Thomas, Board Member
- Brian Kovalchuk, Board Member
- Adam Pender, CEO
- Trevor Brodie, President
- Shelly McGuire, CFO