Opus is one of the largest commercial real estate development companies in the U.S. They provide a full spectrum of design-build services for commercial building and lease needs, and have recently begun serving the residential market. However, their growth into different geographic markets had resulted in the Opus brand being perceived differently by customers and brokers across the country.
We guided their executive management team in creating a Brand Strategy that would fuel their Business Strategy by leveraging the Opus brand across all their products and services, and across all U.S. markets.
The result was a believable, distinct and compelling Brand Promise, which provided those responsible for growing the Opus brand with clear and consistent direction.
- Mark Rauenhorst, President and Chief Executive Officer, Opus Corporation
- Jack Crocker, President and Chief Executive Officer, Opus North Corporation
- Joe Rauenhorst, President and Chief Executive Officer, Opus South Corporation
- Tom Roberts, President and Chief Executive Officer, Opus West Corporation
- John Solberg, President and Chief Executive Officer, Opus Northwest, LLC
- Jim Lee, President and Chief Operating Officer, Opus East, LLC
- Tim Murnane, President of Development, Opus Northwest, LLC
- Andy Deckas, Senior Vice President and Chief Information Officer, Opus Properties, LLC