Like a guiding star, the role of Stellus Consulting is to guide you and your team in Business Strategy and Brand Strategy. We work with you, rather than doing it for you. Helping your team become smarter, stronger and more cohesive – increasing your ability to accelerate growth today and sustain growth tomorrow.
You are responsible for accelerating and sustaining profitable growth, but you don’t have to feel alone. You can build a team that feels ownership and is empowered to achieve this growth.
At Stellus, we look at a brand the way one might look at a Great Tree, which in spite of its constantly changing environment dominates the landscape for decades. “Above the ground” we see the beauty of the grand canopy and powerful trunk. What we don’t see are the sources of the Great Tree’s growth, which are “below the ground:”
Similarly, a great brand can grow and prosper in spite of a constantly changing environment, and can dominate its category for decades. As illustrated below, customers/consumers/stakeholders see the visible elements of the brand “above the ground” – the product/service, communications, promotions, pricing, etc. And similar to the Great Tree, they do not see the sources of a great brand’s sustained prosperity, which are “below the ground.”
Continuing with the metaphor of the Great Tree, Stellus focuses on the sources of a brand’s sustained prosperity that are “below the ground:”
- Providing world-class tools and processes that act like the solid root system: using Business Strategy as the taproot, because the role of Brand Strategy is to fuel Business Strategy.
- Developing an internal growth-oriented culture that acts like the nutrient-rich soil: drawing the best from the tools and processes because it is customer-focused and uses common language, beliefs and behaviors that outlive the inevitable turnover of both employees and outside resources.
Only by linking Brand Strategy with Business Strategy in a growth-oriented culture can leadership teams accelerate and sustain growth.