PRA Solutions, an Accenture company, was a global leader in passenger revenue accounting systems for the airline industry. Executive management had decided to become an independent company and reposition itself as an Application Service Provider (ASP) for complex systems across the entire travel industry. We were engaged to guide development of a Brand Strategy that would unlock their growth potential. Additionally, we guided creation of the new corporate name, Navitaire, corporate identity and product naming architecture.

Engaged with:

• Tom McClain, Chief Executive Officer
• Chris Gardner, Chief Operating Officer