Net Perceptions is the world leader in on-line personalization solutions. We began our engagement addressing customer growth issues as they prepared for their Initial Public Offering. We guided Brand Strategy on their corporate and product brands, as well as developing their naming hierarchy, product names, and directing the design firm that created the company’s communication materials. We played an ongoing role in helping to integrate acquired brands into the corporate Brand Strategy.
- Steven Snyder, President and Chief Executive Officer
- Steve Larsen, Senior Vice President, Marketing & Business Development