The Hobey Baker Memorial Award has been given annually since 1981 to the outstanding collegiate hockey player in the United States. To leverage the award’s marketability, the Board of Directors needed to more formally manage the brand image of this prestigious award.
We were engaged to guide the Board of Directors in developing their Strategic Vision and Brand Strategy. The results were a Vision and Brand Promise that resonates with hockey players from youth through collegians, their parents, and corporate sponsors. This is best exemplified by the tagline we created – “Character Builds Excellence.”
Our role continued as we consulted on the implementation of a new logo, corporate video, sponsorship plan, and the Hobey Baker High School Character Award.
- Dave Lindberg, President, Hobey Baker Memorial Award Foundation
- Les Larson, Chairman, 2002 Hobey Baker Memorial Award