Fitness First of Minnesota is a premier private training facility where instructors educate and train clients on the physical, mental and emotional benefits of strength training – which enables clients to do the things they love to do.
The leadership of Fitness First engaged us to develop a Brand Strategy that would build a strong relationship with target clients – which, in turn, would fuel their Business Strategy.
We began by interviewing clients to understand how they related to Fitness First and other competitor brands. We then identified the target client, based on insights into their underlying needs and motivations. Lastly, we determined how we wanted the brand to evolve in the future, and created an emotional Brand Promise that was compelling, believable and distinct, in order to drive growth consistent with the Fitness First Business Strategy.
Following this, we led creative development of the new logo and expressing the Brand Strategy into their facilities and the marketplace.
- Steve Ritz, Exercise Physiologist and Founder
- Greg Gerding, Fitness Specialist
- Tony Austad, Fitness Specialist
- Nick McCoy, Fitness Specialist
- Zach Vine, Fitness Specialist