Carpe Diem, which means “Seize The Day” in Latin, is a new company that produces CBD products to help people live life to the fullest, and feel healthy, happy, and energized. Initially, their distribution plan included online sales, potentially followed by retail, events and festivals, independent coffee shops, spas, and Naturopathic doctors.
In order to achieve its growth plans, the leadership of Carpe Diem engaged Stellus Consulting in 2020 to guide the development of a Brand Strategy that would build a strong relationship with Target Customers. The objective of a Brand Strategy is to create a Brand Promise that, when effectively expressed in the marketplace, will result in profitable organic growth, i.e., more customers buying more Carpe Diem products and services more often.
We began by understanding how potential customers perceive CBD products and competitor brands. Next, we discovered their underlying needs and motivations and created the Carpe Diem Brand Promise that was compelling, believable, and distinct in order to drive growth that was consistent with the Carpe Diem Business Strategy. By doing so, Carpe Diem was confident it could develop more effective and efficient plans to accelerate and sustain profitable organic growth. Lastly, we developed the name, Carpe Diem, and the tagline, “Seize The Day.”
- Neil Hultgren, Co-Founder
- Ben Lipkin, Co-Founder